Our inaugural issue of Humanly explores the two sides of a social breaking point among young Americans today. Half of the articles investigate aspects of cultural burnout occurring across college campuses, on social media, and among the newest generation to navigate adulthood. The other half delve into the antidotes and upside to an era of 24-7 digital overload and economic strain: Urban frenzy is cooled by retro ideals, men seek out new spiritual depth, and social media reveals its silver lining, engendering a long tail of hyperniche subcultures and offbeat lifestyles. Beyond providing actionable insight into Generation X and Y, we begin to predict how these trends will shape the next generation: Zs—who will aptly be the focal point of our next issue.
Research Now is the sponsoring partner for Humanly, Issue 01. Research now enables data-driven decision making for its clients through permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavorial technology platforms. www.researchnow.com
Benjamin Rasmussen is a photographer based in Denver whose work focuses on themes of identity and belonging. His clients include GQ, Wired, Bloomberg Businessweek. benjaminrasmussenphoto.com
Rob Williamson has lived and worked in San Fransisco for the past 10 years and is always looking forward to the next adventure, camera in tow. www.robistall.com
Lindsay D’Addato is a photographer, rock climber, and explorer who divides her time between New York and Central Wyoming. She feels most alive when she is hanging off a cliff. lindsaydaddato.com
Jason Nocito is, according to Vice, an insanely talented and prolific photographer who, if you know anything about photography, you should already know about. jasonnocito.com
Matt Grant draws, rides bicycles, and generally refuses to grow up. He’s living in Brooklyn but dreams of living on the West Coast. @maplefudge