Future Trends: Fashion
He, She & Ze Fashion
This is a selection from Humanly, Issue 02, which focuses on Generation Z and teen culture.
As gender is increasingly understood to be a spectrum, a new vocabulary of gender-neutral pronouns has emerged. People who don’t identify as either he or she can now choose a third gender identifier—among the options: they, e, yo, xe, or—most fitting for Gen Z—ze.
Issue 02 • 2016 Get Issue 02
Fashion has been quick to reflect this third gender notion, and even to make it inclusive for the cisgender population (the majority of people who still identify as their birth gender of male or female). Designers such as Hood by Air, Rick Owens, Public School, Telfar, and 69 are eroding the typical masculine-versus-feminine silhouettes by sending looks down the runway such as girls in baggy pants, guys in shirt-dresses, and everything in between. Transgender models including Hari Nef, Andreja Pejic, and Geena Rocero (whose TED Talk has been viewed nearly 3 million times) are the instantly recognizable Kate, Cindy, and Naomi of our time. And retailers are opting to do away with gender identifiers as well: Target is relabeling its “boys” and “girls” clothing sections as a unisex “kids” section; Disney removed gender-specific labels from all 2015 Halloween costumes; and—for the more sophisticated consumer—Selfridges’s recent pop-up shop Agender mixed men’s and women’s apparel together alongside inspirational manifestos (one poster crossed off the words “he” and “she,” in favor of “me”). While we don’t think gender itself will completely disappear, all of this momentum points to a future where every store will carry clothes for he and she, as well as an entirely new category: ze. (see High Stakes ID, Humanly, Issue 02)
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