Future Trends: Crowdfunding
This is a selection from Humanly, Issue 02, which focuses on Generation Z and teen culture.
While Kickstarter, GoFundMe, and Indiegogo have certainly launched many creative projects, they haven’t exactly changed career prospects for most independent artists. Funding platform Patreon provides a more promising model for struggling (or starving) artists through a new-school take on arts patronage.
Issue 02 • 2016 Get Issue 02
Rather than launching massive one-off funding campaigns, creatives receive ongoing, monthly support from followers and fans in exchange for frequent output of whatever they feel compelled to create, be it a painting, song, video, poem, or comic. In addition to fostering creative and financial independence for artists, it also fosters interdependence: Artists must embrace the vulnerability of asking their communities for help (see End of Indie, Humanly, Issue 02). While YouTube’s tip jar feature never really took off, Patreon users collectively receive millions of dollars from fans per month—singer-songwriter Amanda Palmer receives $35,000 per “thing,” while video game review channel Classic Game Room brings in $10,600 per month—indicating that uber-personal relationships with fans just might be the best way for artists to earn a steady income in 2030.
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